I have been receiving some great questions and comments recently and while some are very specific to the individuals writing me, others point out issues and ask questions that have become common and apply to everyone. As I did earlier in the month I am posting a question with my response.
I routinely field e-mails and we have customers in the store asking why their white gold jewelry is "turning color". If you are considering purchasing white gold jewelry, especially rings, as an alternative to platinum, you should read this.
Dave,
My husband purchased and engagement ring for me about 11 months ago. I started wearing it and after two months it turned yellow. I read the article on your website and I am trying to make sense of all this. Some places (Tiffany & Co., local Jeweler , friends) are saying that white gold should not turn yellow period. Others are saying that it will. I am Disgusted that my ring is turning yellow repeatedly and I want a refund, however, the company that it was purchased at, Blue Nile, tries to tell me that it will turn even if it is only 2 months. I have called and complained about it over and over and each person has something different to say. I just want to know the truth?! Should I fight for a refund or give in and keep my yellow ring and re-plate it every two months for the rest of my life? It just seems ridiculous to pay that much for something only for it to turn colors.
Please help!
Thank you,
Hello,
I am sorry to hear of your frustrations. Your problem has become a common one and regretfully its origins come from, as always, a lack of full disclosure to the customer at the time of sale. I hope I can be of help to you trying to make sense of what happened.
First let me explain a little bit about gold. Gold is a metal element (Au on the periodic table) that is yellow in color. Gold and copper are the only two metals that have a color other than white or gray. When you buy gold jewelry it is usually a gold alloy of some kind and its quality, or amount of gold in the alloy is expressed in “karats”. 24k or 24karat is pure gold (999.99%). 18k is an alloy with 18 parts pure gold with 6 parts other metals for a total of 24. 14k is 14 parts pure gold with 10 parts other metals and so on. Karat can also be expressed in parts out of a thousand; pure gold being 999.99 (1000), 18k being 750, 14k being 585 etc. As a very general rule – yellow gold alloys have equal amounts of copper and silver added. An example: 18k yellow gold = 18 parts gold, 3 parts copper and 3 parts silver for a total of 24 parts. It is possible to change the color of a gold alloy by changing the amount or the metals used in the alloy. Rose or pink gold has more copper in the alloy and the gold has a rich pinkish color to it. Green gold has more silver for a slightly greenish yellow color. White gold will have metals added that tend to “bleach” the yellow color out of the alloy. Nickel, zinc, platinum, palladium are some of the metals that can be used to bleach the color out of the gold alloy.
I tell my customers to think of white gold in this way; you take a yellow shirt and put it in the wash with a lot of bleach multiple times. In the end you will probably bleach most of the yellow out of that shirt and end up with, at best, a cream or light yellow colored shirt, you will not however, ever, end up with a truly white shirt.
Now to your problem: white gold is traditionally plated with rhodium (a white metal that is a relative of platinum) and when brand new a white gold ring can be indistinguishable from a platinum ring to the eye. This is misleading because the actual color of the white gold ring is not a true white, as it appears to be, but a more creamy color. The true color of the metal becomes noticeable, as you well know, after the ring has been worn awhile and the plating begins to wear off.
To further complicate matters there is a great deal of difference in the quality and “whiteness” of white gold alloys even though the karat quality may be exactly the same. The better quality white gold alloys tend to have a whiter color so that when the rhodium wears it is not as noticeable (there are even some newer alloys that don’t need rhodium to have a white look). The down side to these whiter gold alloys is that they are expensive and some can be difficult to work with. The lower quality white gold alloys generally have a more yellow cast to them and the color difference is very noticeable when rhodium plating wears away.
Having not seen the ring I cannot say for certain but my guess is that you have a fairly yellowish 18k white gold alloy. I cannot say why Tiffany’s or your local jeweler did not seem to be familiar with, or choose not to explain fully this problem, as we see it frequently. With platinum prices continuing to increase white gold jewelry sales have grown dramatically over the last few years and this problem has become widespread.
I do not blame you for being upset, I would be mad as hell, but I am not sure if you have much recourse. To me the issue is one of full disclosure; your husband was not informed that white gold is routinely plated with rhodium to improve its color and that the plating is not necessarily permanent. This is not uncommon as many stores - both bricks and mortar and internet - especially the large volume, price only focused companies, are not disclosing the issue to their customers.
At this point you have three choices: you can continue to complain to Blunile, hoping that in the interest of customer relations they will offer you a refund or allow you to exchange the ring for a platinum or palladium mounting; you could continue to have the ring re plated (although since the ring needs to be re finished each time it is plated the ring will wear out faster than it normally would); or you can have it remounted in a platinum, palladium or at the very least a better quality white gold mounting that won’t show the degree of color difference that I get the feeling yours currently does.
David West Nytch CGA www.westandcompany.com





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